Specialists in PR and marketing support for building services, building management and sustainability
What makes Market Force different? A brief summary:
Knowledge of the industry
Most PR companies spread themselves across several industries and face a
steep learning curve every time they begin work with a new client. We
specialise in building services and building management so we have a
better understanding of:
• What your products or services do
• How they fit into the overall picture
• Your routes to market
• Your target audiences and how to reach them
As a result, a contract with Market Force is up and running almost
immediately, without waiting several months for someone to learn about
you.
Knowledge of the press
Coming from an editorial background, we have first-hand knowledge of how
the press work and the ways in which they prefer information to be
presented. This has led to a relationship of trust with trade press
editors as they know that PR from Market Force will address their needs
rather than presenting ‘puff’ about the client company that they have to
spend time editing.
Personal service
Market Force is a family run business and we limit the numbers of
clients to a manageable level. So all of our clients are important and
each receives a personal service – there is no delegation to junior
‘account handlers’.
No hidden extras
In contrast to most PR consultancies, our fees include disbursements
such as postage, travel, telephone, photocopying etc. This approach
enables clients to budget accurately rather than ‘guesstimating’ what
the extra charges will be.
No mark-ups
Additional services such as design, printing and photography are sourced
from a tried and tested network of specialists and charged to clients at
cost, when working within a retainer arrangement.
No agency discounts
It is customary for agencies to receive a 10% discount on adverts booked
with magazines. When booking adverts for clients where we operate within
a retainer arrangement, we pass that saving on.